A product strategy outlines the product’s future and the plan for how to get there. We’ve collected the most helpful free product strategy templates for product leaders, managers, and strategists for building an effective product strategy.
Download a Sample Product Strategy Document Template for
Download a Blank Product Strategy Document Template for
When to Use This Template: This template is ideal for B2C companies that need to define a product strategy for any tangible or digital product. Download the version with sample copy for helpful pointers on crafting a product strategy.
Notable Template Features: This template focuses on actionable and measurable problem-solving. Include your vision statement, business objective, target customer, and unique selling proposition to lay the foundation for goal setting. Then, describe the product objectives, metrics, and tactics in the appropriate sections to create an organized list of product goals and strategies.
When to Use This Template: This single slide template is ideal for product managers who need to present a clear and visually appealing product strategy. Download the version with sample copy for guidance on what to include for delivering an effective product strategy.
Notable Template Features: This template features customizable strategy themes that support the product vision. Fill in each theme and include a brief description to communicate the product strategy to your team.
Download a Sample Product Strategy Template for
Download a Blank Product Strategy Template for
When to Use This Template: Product leaders can use this product strategy template to document and report key results from product strategy objectives. Download the version with sample copy to serve as a reference for completing each section.
Notable Template Features: This template guides you through crafting a product strategy in a narrative format. Start by describing your company's background, outlining the vision for your product, and setting both business and product-specific objectives. Then, identify key results to measure progress toward these objectives. This template features a Lean Canvas, a strategic diagram that helps visually represent a product from the initial idea to development.
Download the Sample Product Strategy Worksheet Template for
Download the Blank Product Strategy Worksheet Template for
When to Use This Template: Product managers can use this template with or without sample data to develop their overall strategy. The template features the foundational elements of a product strategy so that managers can streamline the strategic process and ensure all key aspects are considered.
Notable Template Features: This template focuses on the target customer, identifying growth strategies and highlighting what sets your product apart from competitors. Fill in information about who your target customers are, your plans for scaling, and how your product differentiates itself in the market to create a straightforward but comprehensive product strategy.
Download a Sample Product Strategy Canvas Template for
Download a Blank Product Strategy Canvas Template for
When to Use This Template: Use this template with or without sample data when your product team needs a one-page, high-level view of a product strategy. The product strategy canvas is a great tool for visualizing the connections between various elements of product strategy.
Notable Template Features: This template allows managers to illustrate how key product strategy elements reinforce one another and to build a foundation for product development. It includes sections for describing the product vision, trade-offs, resources and systems, growth plan, and more.
Whether you're launching a new product or improving an existing one, incorporating all the key elements of a product strategy is essential. A product strategy template should clearly outline how the product will benefit its target customer, stand apart from competitors, and drive revenue.
A product strategy template helps managers define their product objectives and craft a plan for achieving them. Check out these related customizable product strategy templates to help you conduct a thorough analysis of every aspect vital to your product’s success.
Use a product roadmap template for tracking product strategy deliverables, timelines, and milestones.
Use this product marketing brief template to provide the team and stakeholders with a summary of the product marketing plan.
Use a product launch template to introduce your product to the market in an organized, strategic way.
Use a go-to-market strategy template to streamline a campaign strategy and engage your target market.
Use a competitor analysis template to capture details about your competitors and learn how you can better serve your target market.
Use a customer profile template to detail specific data — such as demographics, psychographics, and behaviors — about your target customer.
Learn how to create a buyer persona that describes exactly who wants your product or service and how to market to them effectively.
Use a product vision board template as a tool to describe your product’s vision and strategy.
Use this product positioning template to describe the solutions your product offers for your target customers.
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